diff --git a/bits/67_wsxml.js b/bits/67_wsxml.js
index fe36787..e40175c 100644
--- a/bits/67_wsxml.js
+++ b/bits/67_wsxml.js
@@ -299,7 +299,10 @@ function write_ws_xml_cell(cell/*:Cell*/, ref, ws, opts/*::, idx, wb*/)/*:string
 		var ff = cell.F && cell.F.slice(0, ref.length) == ref ? {t:"array", ref:cell.F} : null;
 		v = writextag('f', escapexml(cell.f), ff) + (cell.v != null ? v : "");
 	}
-	if(cell.l) ws['!links'].push([ref, cell.l]);
+	if(cell.l) {
+		cell.l.display = escapexml(vv);
+		ws['!links'].push([ref, cell.l]);
+	}
 	if(cell.D) o.cm = 1;
 	return writextag('c', v, o);
 }
@@ -609,6 +612,7 @@ function write_ws_xml(idx/*:number*/, opts, wb/*:Workbook*/, rels)/*:string*/ {
 			}
 			if((relc = l[1].Target.indexOf("#")) > -1) rel.location = escapexml(l[1].Target.slice(relc+1));
 			if(l[1].Tooltip) rel.tooltip = escapexml(l[1].Tooltip);
+			rel.display = l[1].display;
 			o[o.length] = writextag("hyperlink",null,rel);
 		});
 		o[o.length] = "</hyperlinks>";